START WITH WHY

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY – the third most popular TED video of all time.

Sinek starts with some fundamental questions:

Why are some people and organizations more innovative, more influential, and more profitable than others?

Why do some command greater loyalty from customers and employees alike?

Even among the successful, why are so few able to repeat their success over and over?

START WITH WHY shows that the leaders who’ve had the greatest influence in the world (people like MLK Jr, Steve Jobs and the Wright Brothers) all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

START WITH WHY is Recommended Reading for Navigate Academy Module 17: Communication Principles and Styles