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Technology-as-a-Service Playbook
It’s a tricky time for the integration industry, and we are all in this together – all trying to break the enigmatic code for the
The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.
Every day, good integration companies suffer because they create value for customers, yet they are unable to fully explain the value customers get from their solutions.
Then the decision falls to the lowest common denominator – Price.
Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). In this situation, integrators that can show true financial advantage in real dollars and cents win every time.
This book offers a practical, straightforward way for marketers and integration business leaders to prove the value of their “value-added.”
It’s a tricky time for the integration industry, and we are all in this together – all trying to break the enigmatic code for the
Unlock Success with Executive Coaching Executive coaching has emerged as a powerful tool for professional development, offering leaders a tailored approach to enhance their
Navigate finds that people are often rewarded by how busy they are, rather than how productive they are. I was recently working with a company