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The Lean Startup

Eric Ries
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

For many years, The Lean Startup has been a favorite book of our podcast guest for Navigate Academy Module 11, Brian James, Director of Sales and Engineering at Neurilink.

The chapters on testing are particularly relevant for this new time and age we are living through.

Are there small, lightweight tests that you can do?

You test, measure and repeat. Then you pivot or persevere.

The result of that testing is an understanding of what today’s new marketplace looks like, and how to make the most impact by serving the new and emerging needs that are different from previous years.


The Lean Startup is Recommended Reading forNavigate Academy Module 11 – Project Initiation: Scope of Work

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