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What the Customer Wants You to Know

What the Customer Wants You to Know

We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. More than ever these days, the sales process tends to be a war about price, a frustrating, unpleasant war that takes all

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Establishing core values and ethics

Establishing Core Values and Ethics

Back By Popular Demand: Establishing Core Values and Ethics is one of Brad Malone’s ‘most read’ pieces of content of all time. Although it was written several years ago, this article remains every bit as relevant today.   We have all heard how different generations of people (baby boomers, Gen

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Multipliers

Multipliers

Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. We have all had experience with two dramatically different types of leaders. The first type drains intelligence, energy, and

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The Age of the Customer

The Age of the Customer

This has never happened before. You are operating your business in a time when something is happening that is so momentous it has never happened before. Jim Blasingame identifies it as an epochal marketplace shift that’s causing the 10,000-year-old Age of the Seller to be replaced by the Age of

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What are the impacts of having a sales driven culture?

Sales Driven Culture

What are the impacts of being a sales driven organization? On this episode of The AV Profession, Brad Malone joins Tim Albright to talk about the culture of your integration business, and how it can impact your employees and your customers.   “Often, when I work with integrators they’ll say,

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One Minute Manager

The One Minute Manager

As an industry, Navigate believes we need to focus on growing that next generation of leadership and management. Many integrators are having a hard time finding and retaining talent, for many roles ranging from technicians and engineers, to project managers. This is, in part, because we are not growing them

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build your next generation

How Do You Build Your Next Generation?

When we talk about succession planning, people often associate that with selling your company and handing the keys to a new king of the castle.   But succession planning is about so much more than that – is the castle healthy? That is the subject of this episode of The

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Joy and fulfillment

What Happened to Joy and Fulfillment?

As I work with multiple companies and facilitate numerous courses, I’m often struck by the apparent lack of joy and fulfillment I see in and feel from executives, managers, and employees.   Have you also seen and felt this trend in your workplace?   What happened to the adage “Choose

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